| Client Side |
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| Bluetooth® technology in mobile phones |
Content and interaction is free to user |
| Opt-in permission for interactions |
Non-intrusive marketing |
| Formats; - text, voice, images and videos |
Rich media content |
| Clients can use an "Explorer" Application |
Richer experience |
| Capable of two way communication |
Multi-step campaigns and registrations |
| V-cards can be received |
Fast method for client registration |
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| Hardware Side |
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| Content can be controlled centrally |
Minimises costs in updating campaigns |
| Central customer repository created |
Single view of client in multi-step campaigns |
| Calendar and time scheduled campaigns |
Allows full media planning |
| Seven connections per access point |
Clusters access points where heavy traffic |
| Can be integrated into CRM or ERP |
Segment strategies according to content |
| Standard casing designed for indoors |
Outdoor use via modified casing protection |
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| Software Side |
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| Campaign Management System |
Upload, edit and schedule proximity campaigns |
| Choose specific times and access points |
Control campaigns with precision |
| Set campaigns to be multi-step |
2nd message dependent on result of 1st |
| Block users depending on certain rules |
Customer opts out of a campaign |
| Access point controlled by manager |
Allows different zones and ranges |
| An ASP application so available anywhere |
Internet connection from any office or home |
| Available 24/7 and constantly upgraded |
Avoid expensive software installations |
| User Friendly graphical interface |
No technical expertise needed |
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| Analysis & Reporting |
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| Full campaign statistics and ROI reporting |
Amount of downloads, uploads, registrations |
| Detailed report generator |
Full metrics and reporting generated |
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